Scroll through these pages and look for topics with business value that make sense to cover.
For example, if we were Beardbrand, we could easily create content about “grey beard styles” and “how to shape and maintain a square beard”.
Learn more about content creation in our step-by-step guide to writing a blog post that ranks.
2.
Guest blogging is a tactic where you write for other blogs. In return, the editor/site owner will usually allow you to link back to your site.
The benefits include:
More referral traffic;
More backlinks (which correlate with rankings);
Increased brand awareness
Here’s an example of a guest post that sofa set india online I recently did for SmartBlogger:
smart blogger guest post
The biggest challenge with guest blogging is finding blogs that are willing to accept your guest posts.
To circumvent this issue, most SEOs use Google search operators to find sites with “write for us” or “become a contributor” pages.
write for us google
The problem? This is tedious and time-consuming. Plus, if everyone follows the same process, then everyone finds the same opportunities. As a result, editors of these sites often receive more pitches than they can handle and so ignore many of them.
How can you solve this problem? Don’t limit yourself to only sites with a “write for us” page. Most sites are willing to accept guest posts, even if they don’t advertise for it.
After all, who doesn’t want free content?!
If you can find websites that have written about a particular topic before, then chances are they’ll be interested in a guest post about a similar topic.
The easiest way to do this is with Content Explorer.
Enter any word or phrase and then toggle the “one article per domain” switch to make sure you don’t contact the same sites twice.
parenting content explorer guest blogging
Voila! 26,000+ potential guest blogging opportunities!
Too many? Use the Domain Rating filter to focus on the caliber of sites that you’re comfortable writing for.
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To learn more about guest blogging, read our guide on how to do guest blogging at scale.
PRO TIP
Most people write guest posts solely for links. It often doesn’t matter to them whether the topic of the post is relevant to their blog, or whether the links they build are likely to send referral traffic their way.
I’ve also made this mistake in the past: